RMG License – Why Are My Ads Being Rejected

Why are my ads being rejected

Why Are My Ads being Rejected

How annoying is it when you have planned your marketing strategy out, you are eager to go only to be held up by Facebook rejecting your ads.

Ads can be rejected for several reasons; enabling notifications, allows Facebook to email you with the exact reason for the ad rejection so these can be addressed. If you do not have the notification enabled, this can also be found here.

Ads Rejected For Prohibited Content


Content in ads that is considered as can be found on Facebooks advertising policies here

Facebook will not accept the above content; thus, bypassing Facebook filters can lead to your ad account being blocked. 


Ads Rejected due to Restricted Content.


Restricted Content is Content that Facebook requests for either further verifications or require you to obtain prior approval before submitting. In this particular blog, we will be focusing on competition businesses.

The list of restricted Content is as follows:


• Alcohol

• Dating

• Online Gambling and gaming

• Promotion of online pharmacies

• Promotion of over-the-counter drugs

• Subscription services

• Financial and insurance products and services

• Branded Content

• Ads about social issues, elections or politics

• Disclaimers for ads about social issues, elections or politics

• Cryptocurrency products and services

• Drug and alcohol addiction treatment

• Cosmetic procedures and wellness

• Social Casino games

• Promotion of prescription drugs

So the ultimate question is, how do I stop my ads from being rejected?


1) Competition and Raffle Website Design Ensure you seek professional help from a Website Developer who specialises in competition and raffle websites. Don’t waste your time on website builders such as Wix or GoDaddy, as these often lack the functionality to offer a competition website. An agency specialising in Competition Website Designs will know both legal requirements and the functionality needed to operate your competitions and raffles effectively.


2) Obtain Legal Guidance & Sign Off – Seek legal guidance and services from a law firm which specialises in competition websites and gambling laws (Get in touch for a recommended law firm). This is important to ensure you are compliant and do not require a gambling license. See here for our blog on how to comply with the rules for running a prize competition business in the UK. 


3) RMG License – Pre-approved for Facebook Ads – Once you have obtained your sign-off from the solicitor, you need to apply for an RMG license. Your website will need to be live for Facebook to assess your application. During this process, Facebook will ask for your written letter from the solicitor. Without an RMG license, your Facebook Ad account will likely get suspended or permanently banned.


Why do I need an RMG License?

Facebook has an advertising policy for online gaming or gambling; this can be found here. Now you are probably saying to yourself, I am a competition business, not online gaming, and I don’t need a gambling license… Correct. Unfortunately, the promotion of anything with monetary value for the following business types, Facebook also categorises under money gaming.


  • Competitions
  • Raffles
  • Sweepstakes
  • Lotteries
  • Fantasy sports
  • Casinos
  • Skill-based competitions & tournaments
  • Bingo
  • Poker

Facebook enforces this policy to ensure businesses are staying within the applicable laws. With the letter from the solicitor, Facebook can be confident that you have remained within the relevant regulations. It is worth noting that Facebook will periodically monitor your ads to ensure you are maintaining this standard.


Where can I get help?

Here at Right Global Group, we have a wealth of experience within the Competition industry and know what is required to run these businesses effectively without running the risk of getting your ad account blocked and within the applicable laws. As a result, we can remove the added pressure and complications arising from the process. To obtain help with this service, please contact us.

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